Do you want to know what is the difference between growing your business and growing your brand? Then you are in the right place. Know, let us find out the difference.
While business is what your company is literally about your company, specifically the organization focused on sales, the brand is more community-centric and based on what people identify you. What they think of when they listen or see the name of your products or company. The brand is an image or identity. Your brand can be formed from a positive or negative action of what you have done with your business. Which affects its reputation. And by using your business’s philosophy or moral values and combine them into everything in what your business does, you could create the brand of your business yourself.
Business and brand work with each other and are both really important. To achieve the business’ goal, that is to garner more sales, a positive public image must be attained. This is how you can picture their connection, Brand created – Brand grows – Community increased – Sales increased – Business thrives. Make sure to grow both of them as they are worth the effort.
Although they work side-by-side, business and brand grow differently. As mentioned before, business is sales-centric whereas brand is community-centric. Their aims are different. Growing a business is attainable by generating sales while nurturing and raising the business’ community to grow the brand.
A successful business is usually measured by the number of products they sell. The more the better. And sometimes, expanding the number of products and offerings might be a great idea. Brand flourishes on engagements, reach, and recognition, not sales. It supports the business by increasing the number of people who would buy the products. These people might also become loyal customers given the brand is on good terms with them.
The brand does not always center on the quality of your products. It has its core on the company’s public image and how it makes the people feel. It’s a memorable piece of you inside most of the minds of the people who have interacted with your company in one way or another. The marketing team plays their game here. They can create marketing campaigns through advertisements on the company’s websites, on TVs, on streaming sites, in the movies, on online forums or social media, and many more. For example, if your business is a theme park, you might want to not only show the roller coasters or merry-go-rounds, but also the fun of riding them. You might want to create the emotion of joy, youth, and friendship in a family-friendly environment. Thus the branding will find its way to somebody who grows to love the brand and make it a part of them. The brand creates an image of happiness in the form of your products.
The brand is an idea and emotion. It leaves an impactful and unforgettable mark on people. Unlike a business that is based on hard cold numbers. As ideas are everlasting your brand will live forever. Ideas are immaterial and nobody can strip you off of them. It’s the soul and value of the company.
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